Partner Session

Unlock Big Results: How to Leverage Gecko as a Powerful CRM Solution

Stephen Welsh
Head of CRM, Insight and Reporting @ EPNE

In this transformative success story, Steve and team share how Education Partnership Northeast (EPNE) revolutionised their student engagement process across three further education colleges without a traditional CRM. Learn how a small but mighty team leveraged Gecko to drive remarkable enrolment growth and process improvements, demonstrating that significant institutional change is possible even with limited resources and budget constraints.

What you'll learn:

  • How to transform student engagement with minimal resources - EPNE manages three colleges with just a two-person CRM team
  • Practical strategies for improving data capture quality to enable better targeting and segmentation
  • Creative solutions for working within budget constraints, including innovative uses of Gecko workflows to replicate expensive functionality
  • Real examples of process transformation, from automated bursary management to streamlined criminal convictions handling
  • Measurable results including 120% growth in event attendance and 17% increase in school enrolments
  • Smart automation techniques that eliminated 10 hours of weekly manual data entry
  • Strategies for creating personalised communications using SMS and targeted email campaigns
  • Future-focused approaches to personalisation, including dynamic content delivery based on student interests

Perfect for institutions looking to maximise their student engagement capabilities while working with limited resources and budget constraints.