On-Demand
Sessions

Discover how Northumbria University transformed their student engagement through strategic text messaging. In this practical session, Phil reveals how their team sends over 300,000 targeted SMS messages annually, achieving impressive results across international recruitment, event attendance, and postgraduate conversion. Learn how a £50,000 investment in SMS is driving significant returns through smart implementation and careful measurement.

• How to build effective SMS campaigns that complement your email strategy
• Real examples of SMS impact, including a case study showing increased postgraduate applications
• Why removing SMS reminders led to a 30% drop in event attendance (and what they learned)
• Best practices for message composition and timing
• Practical tips for measuring SMS success through trackable links
• Budget considerations and ROI measurement
• How to test and optimise your SMS strategy
• Ways to maintain GDPR compliance while building trust

Perfect for marketing teams looking to enhance their communication strategy or those considering adding SMS to their engagement mix.