Partner Session
How Gecko enabled Hertfordshire to process tens of thousands of applications and enhance the applicant journey
Cat Fulton
International Marketing Manager, University of Hertfordshire
Ellen Marriot
Head of International Engagement, University of Hertfordshire
Ellen and Cat from the University of Hertfordshire share how their international team transformed their student engagement processes using Gecko, moving from paper forms and manual processes to a sophisticated, automated system handling tens of thousands of applications. Learn how they evolved from basic inquiry management to implementing AI chatbots and automated workflows, significantly improving both efficiency and student experience.
What you'll learn:
- How Hertfordshire progressed from manual data collection to a unified engagement platform
- Creative solutions for managing international recruitment, including automated application processing and document uploads
- The impact of implementing AI chatbot "Hailey", handling 12,000+ messages with 55% outside office hours
- Practical approaches to standardising communications while maintaining personalisation
- Ways to streamline complex processes like clearing and document verification
- Strategies for handling high-volume communications efficiently - hundreds of thousands of emails and calls
- Tips for successful chatbot implementation in international recruitment
- Future plans including portal implementation for pre-arrival support
Perfect for teams looking to scale their international recruitment operations while maintaining quality of service and improving the student experience.