On-Demand
Sessions

An insightful fireside chat featuring leaders from Manchester, Dundee, and Heriot-Watt universities exploring the changing landscape of student recruitment and engagement. The discussion revealed how institutions are adapting to post-COVID behavioural shifts, evolving parent involvement, and the increasing importance of data-driven decision making.

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What you'll learn:

• How student mobility has changed post-COVID, with more students choosing to stay closer to home
• The growing importance of parent engagement in the decision-making process and strategies to address this
• Why mental health and student wellbeing are becoming crucial factors in recruitment messaging
• How institutions are using data to make smarter decisions about resource allocation
• The evolving role of virtual vs. in-person events in the recruitment journey
• Insights into international recruitment challenges and opportunities
• The impact of having three valuable touchpoints with prospective students (increasing conversion by 80%)
• How universities are using Power BI dashboards to demonstrate ROI and guide strategy
• The potential of AI in creating personalised student engagement journeys

Perfect for marketing, recruitment, and admissions professionals looking to understand the current trends shaping student engagement and how institutions are adapting their strategies for success.